About me
I am a passionate and creative social media strategist with a keen eye for branding, influencer marketing, and digital storytelling. After earning my degree in Public Relations and Apparel Merchandising at Baylor University, I have gained hands-on experience through roles in social media management, brand ambassadorships, and content creation, now at The Walt Disney Company. With a strong background in leadership, organization, and design, I thrive in fast-paced environments where I can craft engaging content and drive meaningful connections.
Currently working on...
Managing and curating content for Disney Consumer Products’ social media platforms. Helping with planning shoots, coordinate influencer campaigns, and helping our accounts run smoothly. I also monitor analytics and key performance metrics to help optimize content strategy and improve overall audience interaction.
World of Sports...
Managed and curated content for Baylor Athletics’ social media platforms, engaging a diverse audience of fans, athletes, and alumni. I captured live content at sporting events to produce real-time updates, highlights, and engaging posts that enhanced the fan experience and strengthened brand presence. I also monitored analytics and key performance metrics to optimize the content strategy and improve overall audience engagement.
