As a Social Media Content Creator for Baylor Athletics, I create and curate engaging content that showcases Baylor’s teams, athletes, and game-day atmosphere. My role involves capturing high-quality photography and videography during games and events, producing real-time social media updates, and developing creative storytelling strategies to enhance fan engagement. I also assist in planning and executing social media campaigns, ensuring that all content aligns with Baylor Athletics’ brand voice and goals. Through this role, I have strengthened my skills in content creation, digital marketing, and audience engagement while working in a fast-paced, high-energy environment.

As a Social Media Creator for NCAA March Madness, I had the opportunity to provide live event coverage by capturing high-energy moments, fan interactions, and behind-the-scenes content. I worked closely with the NCAA digital team to produce engaging social media posts that brought the excitement of the tournament to fans nationwide. This experience allowed me to refine my ability to create compelling real-time content, adapt to fast-moving environments, and strategically engage audiences on a national scale.