As the Social Media Editor for The Baylor Lariat, I developed and implemented strategic social media plans to increase engagement and expand the reach of the college newspaper’s platforms. By analyzing audience insights and trends, I crafted content strategies that resonated with readers, ensuring that our posts were both informative and engaging. I scheduled and published content across multiple platforms, maintaining a consistent and timely flow of news, features, and updates. Through my efforts, I helped grow The Baylor Lariat’s digital presence and fostered stronger connections with the Baylor community.

In addition to content planning, I actively covered live events, including sporting events, breaking news, and art features, to provide real-time updates and multimedia coverage. Whether capturing key moments at a game, reporting on developing stories, or highlighting student achievements, I ensured that our social media platforms delivered timely and compelling content. This role strengthened my ability to work under tight deadlines, think creatively, and engage audiences through dynamic digital storytelling.

Works